The River Cares For Kids is back for 2025! Sign up now and make a local kid’s wish come true…

The River Cares For Kids is back for 2025! Sign up now and make a local kid’s wish come true…

Photo: 93.9 & 101.5 The River


Every year, WRSI teams up with Big Brothers Big Sisters agencies up and down the Valley to help provide holiday gifts to over 200 local kids from families in need. The River Cares for Kids is coming back for another season! Could you be a “secret Santa” for a lucky kid (or two) this year?

Head to our gift list right here and pick a kid (or kids) to give a gift to!

Once you have what you’re getting, follow the simple instructions on our site and bring the unwrapped, labeled present to one of our drop-off locations by Monday, December 15th:

  1. Windham County (VT)
    1. The Latchis Hotel: 50 Main Street, Brattleboro
  2. Franklin County (MA)
    1. Green Field’s Market: 144 Main Street, Greenfield
    2. McCusker’s Market: 3 State Street, Shelburne Falls
    3. Long River Produce Market (formerly Atlas Farm Store): 218 Greenfield Rd, South Deerfield
  3. Hampshire County (MA)
    1. Cowls Building Supply: 125 Sunderland Rd, North Amherst
    2. UMass Five College Federal Credit Union: 200 Westgate Center Drive in Hadley (off of Route 9 near the Amherst town line)
    3. UMass Five College Federal Credit Union: 225 King Street, Northampton
    4. Galaxy Restaurant: 60 Main St, Easthampton (NOTE: open evenings only, Wed-Sat, 5 PM – 8:30 PM)
    5. The Old Creamery Coop: 445 Berkshire Trail (MA Route 9), Cummington

We’ll work with our agencies to gather up the gifts and get them where they need to go by the time the December holidays start up. And there’s more: one lucky gifter will be chosen to win a free pair of tickets to the Kimaya Diggs & Friends Holiday Show at the Iron Horse in Northampton on Friday, December 19th. Just our way of saying “thank you” for making the holidays a little brighter for local families.

The gift list is right here! Make your selection, check out the instructions, and thank you so much for participating!

The River Cares for Kids campaign is made possible in partnership with:

       

Fleury Lumber

Galaxy of Easthampton

Construct Associates

Website by: Yes Exactly

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