Get ready for Cares for Kids 2025 and help make a local kid’s holiday brighter this year!

Get ready for Cares for Kids 2025 and help make a local kid’s holiday brighter this year!

Photo: 93.9 & 101.5 The River


Every year, WRSI teams up with Big Brothers Big Sisters agencies up and down the Valley to help provide holiday gifts to over 200 local kids from families in need. The River Cares for Kids is coming back for another season! Could you be a “secret Santa” for a lucky kid (or two) this year?

Starting on “Black Friday”, November 28th: head right here to wrsi.com to find our gifting portal, and select a kid (or two) from the registry. You’ll have until the weekend of Friday, December 12th to pick up the gift or gifts they’re hoping for this year and drop them off at one of a dozen businesses around Hampshire, Franklin, and Windham Counties.

Mark your calendars: The River Cares for Kids is here for another year, starting right after Thanksgiving. Join dozens of River listeners and be part of one of our most heartwarming annual traditions! See you soon!

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