News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Recent Headlines

15 minutes ago in Music

Rock Hall says Jimi Hendrix at Monterey ‘greatest’ festival moment

Fresh
jimi

Fans vote on the top 10 music festival performances of all time. Do you agree with the list?

today in Music

Doctor convicted in Michael Jackson’s death loses latest appeal

conrad

Dr. Conrad Murray loses his latest bid to have his 2011 conviction overturned.

today in Trending, Viral Videos

TODAY’S MUST SEE: Pinnacle base jump

Updated
base

Two guys jump from the world's tallest building and it's terrifyingly cool.

yesterday in Viral Videos

It’s not Pitbull, it’s Amy Poehler

amy

Do you think she fooled anyone?

yesterday in Music

Led Zeppelin back with ‘Whole Lotta’ unreleased tunes

led

The rock legends will publish a number of unreleased tracks, including an alternate version of "Whole Lotta Love."