News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Recent Headlines

in Viral Videos

School announces snow day with ‘Let It Go’ parody

Fresh
22-overlay5

Who needs robocalls when you can declare school closures through song?

in Music

Imagine Dragons launch sky-high concert contest

Dan Reynolds, of Imagine Dragons, performs at the 25th annual KROQ Almost Acoustic Christmas at The Forum on Sunday, Dec. 14, 2014, in Inglewood, Calif.

Imagine Dragons have teamed up with Southwest Airlines to give a group of fans a once-in-a-lifetime mile-high experience.

in Sports, Viral Videos

Marshawn Lynch holds an “awesomer” press conference

23-overlay4

"You don't feel in beast mode. It feels you."

in Trending, Viral Videos

TODAY’S MUST SEE: ‘Dear Kitten:’ Cats explain the Big Game

25-overlay8

One day a year, things get weird ... but your cats have a game plan all their own.

in Trending

WATCH: History’s most talked about Super Bowl commercials

This image provided by Snickers actress Betty White in an advertisement for Snickers to air during the 2010 Super Bowl. White has been voted the Entertainer of the Year by members of The Associated Press.

We've rounded up the thirteen most memorable Super Bowl commercials. Which one is your favorite?