News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Music

Noel Gallagher embarrassed daughter in front of Harry Styles

Noel Gallagher and Anais Gallagher at Arthur - UK film premiere held at the O2 Arena - Arrivals.
London, England - 19.04.11

Noel Gallagher left his teenage daughter mortified by embarrassing her in front of One Direction heart-throb Harry Styles.

in Music

Joan Jett to open for The Who’s 50th anniversary tour

joan

The "My Generation" hitmakers are set to bring their The Who Hits 50! tour to North America.

in Trending, Viral Videos

TODAY’S MUST SEE: Fallon & Timberlake are awkward teens at camp

15-overlay6

The boys are back at summer camp and they can't stop singing "Jumper" by Third Eye Blind.

in Sports, Viral Videos

WATCH: Marcus Mariota’s ‘top 10′ thoughts on the Heisman

10-overlay3

The Oregon Ducks QB presents a "Letterman" top 10 list.

in Viral Videos

Pit bull is terrified of pineapple

12-overlay3

Stella, the pit bull, does not approve of the pineapple in her home.