News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Viral Videos

WATCH: Truck vs. Tree

17-overlay

Witness the power!

in Music

Jack White to play on Colbert’s ‘Late Show’

jackwhite

Jack White's band The Dead Weather are to give their first live performance in five years.

in Trending, Viral Videos

TODAY’S MUST SEE: One wild ride

20-overlay

This is one way to get around ... but it seems like people are doing more and more dangerous stuff while wearing a camera.

in Music

Want to buy Pink Floyd’s flying pig? Too late

pigs

Algie the flying pig is no longer up for sale -- going back to the band instead.

in Viral Videos

Jimmy Kimmel’s Trump campaign ad

10-overlay23

Ordinarily people running for President tell us what they would do if they got the job, but Donald Trump has a much broader approach.