News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Viral Videos

WATCH: The ‘Force’ is strong with this home

Fresh
11-overlay

If you weren't already excited for the next "Star Wars" movie, this house will change your mind.

in Viral Videos

WATCH: Airman ‘Santa’ surprises 6-year-old son at storytime

santa

Aaron Williams was sad that his dad, stationed in South Korea, wouldn't be stateside for the holidays ... but a little Christmas magic gave him a gift he'll never forget.

in Entertainment, Trending, Viral Videos

TODAY’S MUST SEE: Colbert’s star-studded farewell to ‘Report’

21-overlay4

Stephen Colbert bid farewell with the help of scores of celebrities in a rousing sendoff to the tune of "We'll Meet Again."

in Music

Michael Stipe offered up as garage sale bargain

Michael Stipe attends the "Young Ones" premiere at the Landmark Sunshine on Thursday, Oct. 9, 2014, in New York.

Watch Former R.E.M. star Michael Stipe star in a skit to mark the end of TV host Stephen Colbert's late-night show.

in Music

Noel Gallagher embarrassed daughter in front of Harry Styles

Noel Gallagher and Anais Gallagher at Arthur - UK film premiere held at the O2 Arena - Arrivals.
London, England - 19.04.11

Noel Gallagher left his teenage daughter mortified by embarrassing her in front of One Direction heart-throb Harry Styles.