News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Music

Arcade Fire confused by fans’ love for free downloads

Win Butler and Reed Parry of Arcade Fire perform at the 2014 Big Day Out Festival.

Arcade Fire are baffled by the avalanche of online file-sharing because fans will regularly buy expensive coffee but expect to get records for free.

in Viral Videos

Mini Dominoes break World Record

Mini Dominoes

The challenge gets bigger as the Dominoes get smaller!

in Trending, Viral Videos

TODAY’S MUST SEE: How to cool a drink in two minutes

Cold Drinks

Never drink a lukewarm beverage again! Check out this helpful summer trick.

in Music

The Beatles wanted to film ‘Lord of the Rings’

FILE- This is a 1967 handout image from Parlophone of The British group, The Beatles,. From left, are: Ringo Starr, John Lennon, Paul McCartney; and George Harrison. The woman who as a child was the basis for the Beatles song "Lucy in the Sky with Diamonds" is gravely ill. It was thought by many at the time that the psychedelic song from Sgt. Pepper's Lonely Heart Club Band was a paean to LSD because of the initials in the title, but it was actually based on a drawing that John Lennon's young son Julian brought home from school. He told his father the drawing was of Lucy in the sky with diamonds. Lucy Vodden, now living in Surrey just outside of London _ drifted apart after schoolyard days, but they have gotten back in touch as Lennon has tried to help Vodden cope with Lupus, a life-threatening disease.

Peter Jackson reveals John Lennon could have played Gollum in a Stanley Kubrick directed LOTR adaptation.

in Viral Videos

Baby elephant meets a cat

Elephant Meets Cat

Maybe this elephant is more of a dog lover?