News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

11 hours ago in Viral Videos

WATCH: Puppies predict Super Bowl 50

15-overlay-5

Right or wrong, one thing is for sure: these puppies are adorable!

16 hours ago in Viral Videos

Watch what this guy does with his iPhone

22-overlay-2

This experiment will make you want to hit the slopes and take your cell phone along for the ride.

19 hours ago in Music

Elton John eyes farewell tour

eltonjohn

The veteran pop star is "gradually" winding down his music career and wants to say goodbye to fans with a farewell tour.

19 hours ago in Music

Coldplay channeling Glastonbury for Super Bowl 50

16-overlay-5

Chris Martin and his bandmates will headline the halftime show at Sunday's Super Bowl 50.

19 hours ago in Music

Johnny Cash gets his own spider

johnnycash

The black spider was found near Folsom Prison, the California jail where Cash performed in 1968 and wrote the track "Folsom Prison Blues."