News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Music

Pete Townshend and Roger Daltrey aren’t fighting

Fresh
thewho

The rockers' notoriously fiery friendship has never been better.

in Trending, Viral Videos

TODAY’S MUST SEE: Kids explain gay marriage

Fresh
11-overlay

Jimmy Kimmel took to the streets to see how America's future feels about the Supreme Court decision and the answers are hilarious.

in Music

Foo Fighters hint at touring return

foofighters

It'll take more than a broken leg to stop Dave Grohl.

in Music

Original Grateful Dead members launch tour

23-overlay6

The four surviving members of the band, with a little help from their friends, launch what they say will be their final tour.