News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Music

This week’s top alternative tracks

hozier

LISTEN: This week's top alternative songs, according to the weekly Billboard chart.

in Viral Videos

WATCH: The ‘Force’ is strong with this home

11-overlay

If you weren't already excited for the next "Star Wars" movie, this house will change your mind.

in Viral Videos

WATCH: Airman ‘Santa’ surprises 6-year-old son at storytime

santa

Aaron Williams was sad that his dad, stationed in South Korea, wouldn't be stateside for the holidays ... but a little Christmas magic gave him a gift he'll never forget.

in Entertainment, Trending, Viral Videos

TODAY’S MUST SEE: Colbert’s star-studded farewell to ‘Report’

21-overlay4

Stephen Colbert bid farewell with the help of scores of celebrities in a rousing sendoff to the tune of "We'll Meet Again."

in Music

Michael Stipe offered up as garage sale bargain

Michael Stipe attends the "Young Ones" premiere at the Landmark Sunshine on Thursday, Oct. 9, 2014, in New York.

Watch Former R.E.M. star Michael Stipe star in a skit to mark the end of TV host Stephen Colbert's late-night show.