News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Music

Foo Fighters hint at touring return

foofighters

It'll take more than a broken leg to stop Dave Grohl.

in Music

Original Grateful Dead members launch tour

23-overlay6

The four surviving members of the band, with a little help from their friends, launch what they say will be their final tour.

in Trending, Viral Videos

TODAY’S MUST SEE: Tiny hamster’s tiny BBQ

14-overlay12

Just in time for the Fourth of July, the tiny hamsters are back for backyard tradition.

in Viral Videos

This is one way to (not) cut a watermelon

11-overlay7

Don't ask this guy to make a fruit salad.