News

Scarlett Johansson’s ad banned; reason might surprise you

Scarlett Johansson’s ad banned; reason might surprise you

TOO HOT FOR TV: Scarlett Johansson's sexy Super Bowl ad was banned but it had nothing to do with being "too hot." Photo: YouTube

Actress Scarlett Johansson’s new ad for beverage firm SodaStream has been banned from America’s Super Bowl broadcast this weekend because it mocks the event’s main sponsor, Pepsi.

“The Avengers” beauty recently signed on as the face of the brand and filmed a TV spot, in which she uses the SodaStream machine to make herself a fizzy drink and seductively sips the beverage through a straw.

The Super Bowl ad bosses had no problems with sexy Scarlett, but they didn’t like the end of the ad, when the actress utters an apology to SodaStream’s competitors: “Sorry Coke and Pepsi”, and now the 30-second clip has been rejected by broadcasting bosses at Fox, the network which will air Sunday’s big football game.

Johansson’s deal with SodaStream has already attracted headlines for other reasons – this week, the actress was forced to defend her decision to represent the Israel-based firm while maintaining her role as an Oxfam Ambassador amid the ongoing unrest in the Middle East.

Addressing criticism from political activists, she stated: “I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights…

“I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over eight years.

“Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.”

Recent Headlines

in Music

New Queen album features Michael Jackson collaboration

25-overlay3

The track features vocals from late Queen frontman Freddie Mercury and the King of Pop.

in Music

WATCH: Dan Rather interviews Jack White

14-overlay

Sitting down with legendary newsman Dan Rather, the rocker talks about everything from music to being misunderstood.

in Music

U2 teams up with Apple again – this time to stop piracy

u2

Bono says the group is working with the tech giant to develop a new file format that cannot be copied.

in Music

Johnny Depp joins Ryan Adams to cover Danzig

20-overlay

The Hollywood superstar joined the singer onstage for several tracks, including a cover of Danzig's "Mother."

in Trending, Viral Videos

TODAY’S MUST SEE: ‘The Voice’ vs. Jimmy Fallon

22-overlay1

Jimmy Fallon is back with another lip sync battle, but this time he faces off against two of music's biggest names.