News

Scarlett Johansson’s ad banned; reason might surprise you

Scarlett Johansson’s ad banned; reason might surprise you

TOO HOT FOR TV: Scarlett Johansson's sexy Super Bowl ad was banned but it had nothing to do with being "too hot." Photo: YouTube

Actress Scarlett Johansson’s new ad for beverage firm SodaStream has been banned from America’s Super Bowl broadcast this weekend because it mocks the event’s main sponsor, Pepsi.

“The Avengers” beauty recently signed on as the face of the brand and filmed a TV spot, in which she uses the SodaStream machine to make herself a fizzy drink and seductively sips the beverage through a straw.

The Super Bowl ad bosses had no problems with sexy Scarlett, but they didn’t like the end of the ad, when the actress utters an apology to SodaStream’s competitors: “Sorry Coke and Pepsi”, and now the 30-second clip has been rejected by broadcasting bosses at Fox, the network which will air Sunday’s big football game.

Johansson’s deal with SodaStream has already attracted headlines for other reasons – this week, the actress was forced to defend her decision to represent the Israel-based firm while maintaining her role as an Oxfam Ambassador amid the ongoing unrest in the Middle East.

Addressing criticism from political activists, she stated: “I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights…

“I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over eight years.

“Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.”

Recent Headlines

in Music

This week’s top alternative tracks

hozier

LISTEN: This week's top alternative songs, according to the weekly Billboard chart.

in Viral Videos

WATCH: The ‘Force’ is strong with this home

11-overlay

If you weren't already excited for the next "Star Wars" movie, this house will change your mind.

in Viral Videos

WATCH: Airman ‘Santa’ surprises 6-year-old son at storytime

santa

Aaron Williams was sad that his dad, stationed in South Korea, wouldn't be stateside for the holidays ... but a little Christmas magic gave him a gift he'll never forget.

in Entertainment, Trending, Viral Videos

TODAY’S MUST SEE: Colbert’s star-studded farewell to ‘Report’

21-overlay4

Stephen Colbert bid farewell with the help of scores of celebrities in a rousing sendoff to the tune of "We'll Meet Again."

in Music

Michael Stipe offered up as garage sale bargain

Michael Stipe attends the "Young Ones" premiere at the Landmark Sunshine on Thursday, Oct. 9, 2014, in New York.

Watch Former R.E.M. star Michael Stipe star in a skit to mark the end of TV host Stephen Colbert's late-night show.