News

NBC plans ‘TV everywhere’ for Olympics

NBC plans ‘TV everywhere’ for Olympics

2014 OLYMPICS: The Winter Games start Feb. 7. Photo: Associated Press/Gero Breloer

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers.

SPECIAL SECTION: 2014 Olympics

On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

Recent Headlines

in Music, Entertainment

Gwen and Gavin are calling it quits

gwengavin

Is "The Voice" ruining marriages?

in Trending, Viral Videos

TODAY’S MUST SEE: When a giant crane lands on your house

24-overlay2

Two construction cranes and a portion of a bridge being replaced in the Netherlands came crashing down, landing on nearby homes.

in Music

Fans, family mark 20th anniversary of Jerry Garcia’s death with #RippleEffect

20-overlay1

The daughter of late the Grateful Dead frontman has launched a global art project to honor her father.

in Music

Judge dismisses Kurt Cobain death scene photos case

francesbeancobain

A judge in Seattle has dismissed efforts by a TV host to release photographs of Kurt Cobain's death scene.

in Viral Videos

Epic Pomeranian puppy sneeze

14-overlay2

There are worse ways you could spend a few seconds of your day.