NBC plans ‘TV everywhere’ for Olympics

NBC plans ‘TV everywhere’ for Olympics

2014 OLYMPICS: The Winter Games start Feb. 7. Photo: Associated Press/Gero Breloer

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers.

SPECIAL SECTION: 2014 Olympics

On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

Recent Headlines

in Music

Jack’s Mannequin reuniting for anniversary tour


All members of the original Jack's Mannequin line-up have signed up to go on the U.S. tour, which will hit up 10 cities starting on New Year's Eve.

in Trending, Viral Videos

TODAY’S MUST SEE: Automatic sliding doors are awesome, kid


When you're this young, even a trip to the grocery store can blow your mind.

in Music

Mexican Beatles fans attempt costume record


Music fans in Mexico sought to break the world record for gathering together the largest number of people dressed as members of iconic band The Beatles.

in Music

Adele’s ’25’ continues to smash records


British singer Adele's new album sold a record 3.38 million U.S. copies in its first full week, Nielsen Music said, becoming the biggest-selling album of 2015 in an astonishing feat for an era when artists rarely top 1 million.

in Viral Videos

Holiday parodies of the year’s biggest hits


From "Bad Blood" and "Watch Me," to "Uptown Funk," here are the year's hottest songs made fit for the holidays.