Bob Dylan has joined the growing list of celebrities who will appear in Super Bowl telecast TV ads on Sunday.
The folk music legend’s 1966 song “I Want You” will appear in one ad for Chobani yogurt and reports suggest the reclusive singer will actually appear in a commercial for Chrysler, which will debut during the big game this weekend.
The car company’s previous Super Bowl ads have featured Eminem and Clint Eastwood.
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Dylan’s Chrysler spot will advertise the firm’s new 200 model, which was introduced at the Detroit Auto Show earlier this month, according to Billboard.com.
The “Lay Lady Lay” singer won’t be the only star appearing in Super Bowl car ads – Laurence Fishburne will star in a new Kia Motors spot and James Franco will promote Ford, while Sir Ben Kingsley, Mark Strong and Tom Hiddleston will feature in Jaguar’s first-ever big game commercial.